I have just given a talk about Google Analytics Concepts. I have explained basic concepts that anyone interested in maximizing Google Analytics usage must know. I have talked about generic web analytics concepts like metrics, keywords, marketing campaings, segmentation, etc. I have also reviewed specific Google Analytics concepts, such as which cookies are used, how to install the tracking code, how to integrate Google Analytics with AdWords, etc.
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13 de Abril de 2010 a las 10:48
Good Work