Category Archives: analytics

Just in case anyone is interested, the video of my Google Analytics Concepts talk has been uploaded to the ASPgems vimeo channel.  

I have just given a talk about Google Analytics Concepts. I have explained basic concepts that anyone interested in maximizing Google Analytics usage must know. I have talked about generic web analytics concepts like metrics, keywords, marketing campaings, segmentation, etc. … Continue reading →

I recently passed the Google Analytics Individual Qualification test. If you are interested in become a more knowledgeable Google Analytics user you should have a look at Conversion University, a set of online presentations that you can watch free of … Continue reading →