Google Analytics Concepts

I have just given a talk about Google Analytics Concepts. I have explained basic concepts that anyone interested in maximizing Google Analytics usage must know. I have talked about generic web analytics concepts like metrics, keywords, marketing campaings, segmentation, etc. I have also reviewed specific Google Analytics concepts, such as which cookies are used, how to install the tracking code, how to integrate Google Analytics with AdWords, etc.

This entry was posted in analytics. Bookmark the permalink.

One Response to Google Analytics Concepts

  1. Bosco says:

    Good Work